HOW TO OPTIMIZE A POST USING YOAST SEO IN WORDPRESS

WordPress is a free, user-friendly platform for creating websites and blogs without needing to know how to code. It lets you customize your site using themes and plugins, making it easy to build anything from a personal blog to an online store.

In SEO tools like Yoast SEO uses color-coded indicators to show how well your content is optimized. Here's what the colors typically mean:

• Green – Good: Your SEO is well-optimized.

• Orange/Yellow – OK: Needs improvement.

• Red – Bad: Not optimized or issues found.

• Gray – Not available or not analyzed yet.

• Blue - We can set it as "Do not crawl by Google".

Here are key points to keep in mind while doing Yoast SEO analysis:

FOCUS KEYPHRASE: It is the switch or key that activates the plugin. Choose a relevant and specific keyword for your content.

SNIPPET PREVIEW:  A snippet preview shows you how your page will appear in Google search results. Snippet preview is the summary portion of our page that is indexed in Google.

FAVICON:  It is a miniature version of logo of our website that helps to identify our website easily. It enhances brand recognition and user trust.

SEO TITLE: 

• It should be relevant and reflect overall content.
• Include focusing keyword.
• It should be a meaningful sentence.
• It should impressive and attractive.
• There is no spelling or grammatic mistake.
• Avoid full capital letters and full small letters. 
• Can use 55-60 characters.
• Pixel width limitation is 512.
• It should be unique. Otherwise it cause title duplication. Title duplication in SEO means that multiple pages on your website have the same or very similar SEO titles.
• Keyword Cannibalization: Keyword cannibalization happens when multiple pages on your website uses the same keyword or title. It confuses Google, lowers ranking and gives poor user experience.

META DESCRIPTION:  A meta description is a short summary of a web page's content that appears below the SEO title in search engine results.

• Character Limit: If we are giving meta description to a blog post, news post or article post, limit characters under 150. This happens because the article post shows the date it is published. If we are giving mete description to a page, the character limit is 155-160.
• Include the Focus Keyword.
• Pixel width limitation is 1024.

KEYPHRASE IN INTRODUCTION  : Key phrase in the introduction means including your main keyword or key phrase within the first paragraph of your content. It helps people to understand overall content clearly.

KEYPHRASE IN SLUG    :  Key phrase in the slug means including your main keyword or key phrase in the URL of the page.

KEYPHRASE IN SUB HEADING  : It means that sub headings (H2,H3) contains enough key phrases.

OUTBOUND & INTERNAL LINKS : Internal links are links that connect one page to another within the same website. Outbound links are links from your website to a different, external website. Should give outbound links to trust worthy websites. 

KEYPHRASE DENSITY      : Key phrase density refers to how often a target keyword or phrase appears in your content.

TEXT LENGTH      : Text length in SEO refers to the word count of a page or post. Text length should more than 300 words.

KEY PHRASE LENTH & DENSITY  : Key phrase length are how many words are in your focus key phrase. Key phrase density are how frequently the key phrase appears in your text compared to the total word count.

IMAGE     : The post should include a webp image.

PREVIOUSLY USED KEY PHRASE : It means that you have already assigned this key phrase to another page on your website.

OTHER POINTS

HYPER LINKS   :     Hyperlinks are clickable words or buttons that take you to another webpage.

ANCHOR TEXT OPTIMIZATION   :  Anchor text is the clickable text in a link. Anchor text optimization means choosing clear, relevant words for that clickable text to help both Google and readers understand what the link is about.

MISTAKES THAT CAN HAPPEN DURING ANCHOR TEXT OPTIMIZATION  

We should not add link to another website from our focusing keyword. If you give an outbound link to your friend’s site using your main keyword, you’re telling Google that their site deserves to rank for that keyword — not yours. If your anchor text is your focus keyword, you’re telling Google:  “My friend’s page is the best result for this keyword.”  Google may rank your friend’s site for the keyword instead of yours.